Time Out

Before the taste of Willa’s Shortbread took over the Carolinas and became a staple in B&Bs and hotels across the south, there was just Willa Allen. What made Willa’s cookies and biscuits so irresistible? Sticking to tradition. Handled with southern care and family-guarded recipes, Willa stayed consistent and true to her roots, even when the demand for her handmade treats became so high that the reins were handed over to her son, Clark, and the Rion family. Today, the team stays loyal to Willa’s original recipes, using all-natural ingredients and baking in small batches to ensure quality without ever sacrificing taste.

Like most entrepreneurial stories, the vision for Rustico emerged from the realization that things could - and should - be made better. As an avid journaler and active traveler, Isaac Childs was disappointed that there wasn’t a journal available that could withstand his spirited lifestyle, so he created his own -- he literally learned how to bind books himself. His goal? To bring back American craftsmanship to the way it was supposed to be. Today, Rustico continues the journey by handcrafting all of their quality lifestyle pieces.

Ally Wash and Casey Wojtalewicz opened their coffee business in 2016, starting off as a pop-up in their friend’s shop in Venice Beach. Casey started off in the coffee industry as a barista, and after a few years was able to turn her passion into a source of income. Since then, Canyon Coffee has been developing coffees that are naturally sweet and balanced. Their goal is to make great tasting coffee easy to make at home.